The brief

Briefed to develop online support for Christian Aid Week, we created a site based around a virtual donation envelope that encouraged visitors to help without making them feel guilty, or necessarily donating their own money either.

On interacting, visitors were shown 3 ways to help – by donating, passing on the envelope and by using our unique search engine that generated money for Christian Aid.

The work

Launch website

Results

Thanks to this simple but arresting site, Christian Aid have seen average online donations raise £49.35 and have made over £170,000.